I'm Simon Helm, and this is my work.
I'm a visual artist, Head of Art & AI and Creative Director.
With 25+ years experience shaping campaigns for some of the world’s biggest brands. My expertise lies in obsessive Art Direction and bold thinking — elevating advertising and brand storytelling — from running global shoots to reimagining how ideas are brought to life through craft, culture and, more recently, AI.
I live for making beautiful work with great people that excites viewers, stops scrolling and elevates and reappraises a brand in the consumers mind. My work leans towards a more premium product or service where I feel the craft is more essential and satisfying - be that drinks, cars, jewellery, beauty products, fragrances, travel etc.
I’ve delivered work like this for Hugo Boss, Gucci, Lacoste, Häagen-Dazs, Emirates and 1664 Blanc, as well as youth and culture brands such as Nike, MTV, Selfridges, Converse, Ministry of Sound, Virgin and Parlophone Records. Having worked both agency and client-side — in roles spanning Art Director, Design Director, Head of Art and Creative Director — I bring a mix of strategic thinking, hands-on execution and an obsessive eye for detail.
I basically have an obsession and a need to create bold, beautifully crafted work that rewards attention, excites audiences, and elevates brands to new heights.
Contact:
Simon@SimonHelm.co.uk
I’m also an artist — check out my work here:
IG: https://www.instagram.com/simonhelmartist/
Website: https://simonhelmartist.com/