Following on from the success of the 1664 Blanc ‘Bottle as Art’ series, 1664 Blanc wanted to play more in the fashion space, which is their heartland. We took the idea and hit the runway with it. We created these bold and edgy films using the direction of the world of fashion as our inspiration. They convey different stages of the fashion process - the finished article displayed on the runway (puffa), the making of a garment (threads) and the make up stage (powder) (yes it is make up, no it isn’t what you were thinking) We created stills / moving stills and a 30” film, all shown around London on London Fashion Week. They were given a fashion edge with the cuts and the music which gave the overall direction a much more punchy flavour in this range.
CD: JOHN YORKE & ME. PHOTOGRAPHER / DIRECTOR: Man Vs Machine @ Friend.
KEY SKILLS: VISUAL & CREATIVE DIRECTION / ART DIRECTION / CREATIVE