COPPAFEEL! — Grab Life By The Boobs

For their 10th birthday, CoppaFeel! launched a bold new campaign aimed at 16–25-year-olds, encouraging them to look to the future while normalising regular breast checks as part of everyday life. The message was simple: knowing your boobs makes it easier to spot changes early. The solution, “Grab Life By The Boobs,” embodies a fearless, liberated mindset—being brave enough to check regularly, facing the possibility of finding something, and living freely with the confidence that comes from taking control of your health.

CCO: RYAN NEWEY. CREATIVE TEAM: ME AND ADRIAN LIM. DIRECTOR: ELOISE KING @ PRETTYBIRD. PHOTOGRAPHY: MAHANEELA.

KEY SKILLS: CAMPAIGN CONCEPT / SCRIPT / COPYWRITING / INSIGHT / ART DIRECTION / DESIGN / CREATIVE

All 1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS

1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS