We created a new global platform for Somersby: That’s Refreshing, That’s Somersby — a carefree attitude to life where refreshing behaviour leads to refreshing results. The refreshing effervescent nature of Somersby and its drinkers creates a wonderful reality that sits on the lighter side of life. We wanted a kinetic effect of one god thing leading to another, from giving a flower to sharing a Somersby, to sharing binoculars to friends arriving with more drinks and energy, the more you give, the more you get back, life’s just cool like that. Giving and receiving, it’s the essence of the Law of Attraction.
CD: JOHN YORKE. CREATIVE TEAM: ME AND JOHN. SOCIAL CREATIVE TEAM: TOM DE SILVA & ALEX BISHOP. DIRECTOR: EHSAN @ FRIEND. PHOTOGRAPHY: KATINKA BESTER. DESIGN: SAM TURNER-COX.
KEY SKILLS: VISUAL DIRECTION / ART DIRECTION / DESIGN CONCEPT / CREATIVE