LACOSTE — CHRISTMAS

Lacoste Fragrances wanted a quirky, stylish festive campaign to build on their ongoing festive Alps theme, spanning print, TV, and a social media game. Collaborating with paper artist Hattie Stewart and photographer / director Catherine Losing, we created a 3D paper-sculpted Alpine world where the embroidered Lacoste Crocs ski around products. The result: a playful, premium, and warm-hearted, tactile campaign, perfectly tied together with wrapping paper in Lacoste’s signature style.

Paper Sculpture: Hattie Newman. Photographer / Director: Catherine Losing.

Key skills: Original campaign concept & Art Direction

All 1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS

1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS