1664 BRUT — ELEGANT TWIST

1664 Blanc released a new premium product variant called BRUT which was aimed at a higher end market of drinkers particularly in Asian markets. The beer’s bubbles are lighter and more sparkling having been made through a different process that gave the drink a finer taste and effervescence. We wanted to amplify the sparkling aspect of the beer and leverage the premium tone in the process, all while incorporating the Good Taste With A Twist brand mantra. The result is a playfully premium, bubbly opulence that blends luxury with a sense of play.

CREATIVE DIRECTOR: JOHN YORKE. CREATIVE TEAM: ME & JOHN YORKE. CAMPAIGN PHOTOGRAPHY: VINCENT GAPILLARD.

KEY SKILLS: CAMPAIGN CONCEPT & LOOK AND FEEL / HEAD OF ART / ART DIRECTION / DESIGN / CREATIVE

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All 1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS

1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS