The Hugo Boss 'YOUR TIME IS NOW' campaign was re-energised to launch a new variant 'Urban Journey', working alongside the existing creative and continuing the recruitment drive for young people who are on the precipice of doing something life changing.
Still life Photography: Florian Joye. Director: Mollie Mills. Creatives: Nathan Holley & Joseph Arnold. Creative Direction: Alan aboud.
Key skills: Original campaign concept & Art direction