Screenshot 2025-08-07 at 11.59.00.png

HUGO BOSS — HUGO URBAN JOURNEY

The Hugo Boss 'YOUR TIME IS NOW' campaign was re-energised to launch a new variant 'Urban Journey', working alongside the existing creative and continuing the recruitment drive for young people who are on the precipice of doing something life changing.

Still life Photography: Florian Joye. Director: Mollie Mills. Creatives: Nathan Holley & Joseph Arnold. Creative Direction: Alan aboud.

Key skills: Original campaign concept & Art direction

01 HUGO18_DUO_VERSION04_FULL.jpg
04 HUGO18 MAN VERSION06SIMPLC OK.jpg
02+HUGO18_TRIO_VERSION05_FULL.jpg
Own_Journey_5th_collage_1920x750_anim.gif