Eliza wanted to showcase the influences shaping her album, lyrics, and music — all bursting from her home city, London. I created a handmade, quirky 3D collage of her inspirations erupting from the city, with a pop-up feel that brought the scene to life. The collage aesthetic carried through the album art, TVC, and wider campaign, adding variety and a cohesive visual identity.
Eliza Photography: Andrew Whitton. TV Spot:X Addiction Entertainment. Still life photography: Anna-Maria Weber
My role: Senior Art Director
Key skills: Campaign concept / Art Direction / Design / Illustration / Set build
"You gotta
Pack up your troubles in your old kit bag
And bury them beneath the sea
I don't care what the people may say
What the people may say about me"