CHIDDY BANG — TRUTH

Philadelphia hip-hop duo Chiddy Bang had just signed to EMI and needed an identity to match their humour and college-life vibe. Drawing on frontman Chiddy’s wit, we collaborated with illustrator Jody Barton to overlay bold black-and-white hip-hop portraits with comic exaggerations — oversized jewellery, playful details — creating a retro rap aesthetic with a twist. The style resonated so strongly it rolled out across all communications, their second music video, and band merchandise.

Illustrations: Jody Barton. TV AD: Addiction Entertainment.
Music Promo Directors: Dinosaurs.

My role: Senior Art Director
Key skills: Campaign concept / Art Direction / Design / Illustration / Logo

"Baby, don’t be unhappy Baby, don’t be said Better things are coming I swear there’s truth in that"

"Baby, don’t be unhappy
Baby, don’t be said
Better things are coming
I swear there’s truth in that"

All 1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS

1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS