With 007 Fragrances now split evenly between male and female scents, the challenge was to create a coherent look, tone, and attitude across the portfolio while retaining each product’s personality. We developed the brand platform More Than Meets the Eye, rooted in the truth that fragrance intrigues and hints there’s more to you than people see. In the deceptive world of 007, nothing is as it seems — just like each scent’s unexpected, high-quality ingredients. To tell this story, we created actual 007 title sequences with director Danny Kleinman and his visual effects partner Willaim Bartlett from Framestore, using real / unused footage from original 007 sequences, we metaphorically expressed the seductive, dangerous, and sophisticated facets of each fragrance while highlighting their top, heart, and base notes in the most authentic to Bond work ever made for this brand.
‘More than meets the eye’ became a benchmark by which the client evaluated all creative work ensuring that every piece of communication had something else, something special about it. It also gave them the power to contribute and create social posts themselves.
Overall Creative Consultation: Daniel Kleinman. visual creation / effects: william bartlett @ framestore.
key skills: Creative Direction / concepts / visual / Art Direction / design / storyboards / script writing