GILLETTE — A CLOSE SHAVE

In 2015 Gillette wanted to align themselves with 007 and steal the show at the launch of the new film, Spectre. The brief was to fight through all the other brand tie-ins and make something memorable To make this activity relevant to Gillette we had the idea of ‘Close
Shaves’. We coupled this with Gillette’s brand value of ‘Precision’ to create an amazing installation. A Bond chase scene frozen in time, as if paused in real life. In great detail and precision we would hang every shard and piece of the scene individually. There was a precision point in which to take your best selfie, right in front of the action making it hugely sharable and interactive.

CD: Will Adam. Installation: Hothouse

Key skills: Overall Campaign concept / Art Direction / Visualisation

All 1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS

1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS