1664 BLANC — GOOD TASTE WITH A TWIST

1664 Blanc wanted to break away from category norms and stand out as much as its iconic blue bottle. While previous campaigns leaned on elegant Parisian scenes, we pitched something bolder: Good Taste with a Twist. Inspired by the beer’s refreshing lemon twist, we celebrated French taste — playful, eccentric, and effortlessly stylish. Channelling the spirit of Jean Paul Gaultier and Jean Paul Goude, we created a world of playful elegance: all-white visuals, uplifting charm, and a distinctly French joie de vivre — never clichéd, always with a twist.

CREATIVE DIRECTOR: ADRIAN LIM / RYAN NEWEY / JOHN YORKE. CREATIVE TEAM: ME & ADRIAN LIM / ME & JOHN YORKE. CAMPAIGN PHOTOGRAPHY: VINCENT GAPILLARD.

KEY SKILLS: CAMPAIGN CONCEPT & LOOK AND FEEL / HEAD OF ART / ART DIRECTION / INSIGHT / DESIGN / CREATIVE

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All 1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS

1664 BLANC — BOTTLE AS FASHION HUGO BOSS — THE SCENT 1664 BLANC — GOOD TASTE WITH A TWIST WATCHES OF SWITZERLAND — The Birds HUGO BOSS — HUGO Iced LACOSTE — CHRISTMAS COPPAFEEL! — Grab Life By The Boobs HUGO BOSS — HUGO URBAN JOURNEY 1664 BRUT — ELEGANT TWIST CAZENOVE + LOYD — ONCE SOMERSBY — THAT'S REFRESHING CARLSBERG — GLOBAL IMAGES TALISKER — GLACIAL EDGE GILLETTE — A CLOSE SHAVE 007 FRAGRANCES — SEVEN 007 FRAGRANCES — TITLE SEQUENCES CHIDDY BANG — TRUTH ELIZA DOOLITTLE — ALBUM MINISTRY OF SOUND — VARIOUS